The M (aim) of Marketing

Unleashing the Power of Marketing

  • Amul- The taste of India

    Amul- The taste of India

    The brand story of Amul begins with the founding of the Kaira District Cooperative Milk Producers’ Union Ltd. (KDCMPUL) in 1946 in the town of Anand in the state of Gujarat, India. The co-operative was founded by a visionary leader, Tribhuvandas Patel, who was determined to empower the milk producers and improve their livelihoods. He…

  • Story of the first lock with lever technology in India – Godrej

    Story of the first lock with lever technology in India – Godrej

    Godrej is an Indian conglomerate company that was founded in 1897 by Ardeshir Godrej and Pirojsha Godrej. The company started as a small lock-making business in a suburb of Mumbai called Vikhroli. Ardeshir Godrej had invented a special lock that was unpickable, which was a significant breakthrough in the industry Over the years, Godrej expanded…

  • Top 10 Indian Entrepreneurs

    Top 10 Indian Entrepreneurs

    In today’s rapidly evolving business landscape, India has become a breeding ground for innovative and visionary entrepreneurs. These individuals have not only shaped their respective industries but have also made significant contributions to the economic growth of the nation. In this article, we will explore the top 10 Indian entrepreneurs in India, highlighting their achievements…