The M (aim) of Marketing

Unleashing the Power of Marketing

Stories of Brand Trending

Meet Mr.Ranjit Baruah, the founder of Aromica Tea

Aromica Tea: Crafting Exquisite Tea Blends for Wellness Enthusiasts

In a world where tea is more than just a beverage, Aromica Tea emerges as a brand that weaves a tapestry of flavors, health benefits, and social responsibility. We had the pleasure of conversing with Mr. Ranjit Baruah, the Founder Director of Aromica Tea, as he shared the intriguing story behind the brand’s inception and its remarkable journey in the tea industry.

Aromica Tea, a delightful tea start-up, sprouted from the fertile grounds of passion and experience. Mr. Ranjit Baruah, with his extensive background in managing tea gardens, recognized the untapped potential of Assam’s small tea farmers and their exceptional produce. It was this realization that sparked the idea of Aromica Tea in late 2018. By fusing his expertise with a desire to create value-added teas, Mr. Ranjit set out on a mission to introduce the world to the perfect blend of taste, wellness, and innovation.

During our interview, Mr. Ranjit revealed the inspiration behind Aromica Tea. Having witnessed the diverse range of teas cultivated by small tea farmers and their profound health benefits, he was compelled to bring these hidden gems to the forefront. With unwavering determination, Aromica Tea became a platform to empower the small tea farmers, promote their teas, and create a brand that resonates with wellness enthusiasts.

At the heart of Aromica Tea lies a set of values and a mission that drives its every endeavor. Mr. Ranjit described their brand as a catalyst for spreading health, happiness, and smiles worldwide. Through their passion and love for tea, Aromica Tea aims to integrate small tea producers into their journey of promoting holistic wellness. This dedication to uplifting communities while delivering an exceptional tea-drinking experience truly sets them apart.

In the fiercely competitive tea industry, Aromica Tea’s innovation is their trump card. Not only do they champion the cause of small tea farmers, but they also empower young women and underprivileged individuals by offering employment opportunities. Their motto, “Health Through a Cup of Tea,” echoes their commitment to enhancing well-being while indulging in the rich flavors of their unique blends.

As we explored Aromica Tea’s achievements, we were astonished by the numerous milestones they have attained. With a repertoire of over 50 tea varieties, their dedication to blending flavors and promoting diversity is unrivaled. One blend that stood out was the Bhut Jolokia Tea, an ingenious fusion of the world’s hottest chili and tea. Its remarkable concept has garnered significant attention and has even been filed for a patent.

Moreover, Aromica Tea’s impact goes beyond their product range. They have established strong connections with over 1500 growers and workers in tea estates, enabling economic growth and sustainability. By creating direct employment opportunities for more than 15 individuals, with a focus on empowering women, Aromica Tea exemplifies their commitment to social progress.

Aromica Tea’s story is not confined to their home soil. Their resounding success has propelled them into international markets, with direct launches in Australia, Japan, Abu Dhabi, the UK, and Canada. Their specialty blend, Zelenskyy Tea, has captivated audiences worldwide, making waves and gaining global media coverage.

Adapting to changing market trends and customer preferences has been crucial to Aromica Tea’s evolution. Mr. Ranjit explained that they have enhanced their distribution channels, attracted a growing base of discerning customers from the upper-middle class, and established strong relationships with prestigious corporate clients, including the Chief Minister’s office. Their ability to customize products and cater to the unique demands of the market has been instrumental in sustaining their growth.

Collaboration is the cornerstone of Aromica Tea’s success story . Partnering with like-minded brands and industry leaders has not only strengthened their network but also amplified their impact. Collaborations with Elephant Country for sustainable teas, WELLTEA in Australia, DEFY TEA in Canada, and PATKAI TEA in London have expanded their international footprint and furthered their mission.

Consistency in brand messaging and visual identity is of utmost importance to Aromica Tea. Each of their teas carries a profound message, telling the story of Assam’s rich heritage and the cultural significance of tea. Their advertisements embody values of health, happiness, and gender neutrality. With a strong focus on promoting organic teas and holistic wellness, Aromica Tea’s visual identity remains true to their core ethos.

As we wrapped up the interview, Mr. Ranjit shared heartwarming stories of how Aromica Tea has positively impacted its customers and the community. One such instance is the launch of KHILANG, a tea crafted by the Moran Community, a special ethnic group in Assam. Through Aromica Tea’s efforts, this tea has gained recognition across India and abroad, bringing economic prosperity to the entire community comprising 250 villages.

Looking to the future, Aromica Tea envisions expanding its reach to North America, the UAE, Europe, and Southeast Asia, further promoting their teas and uplifting marginalized small farmers. They plan to create more exotic blends infused with herbs and spices, incorporating their medicinal properties to foster wellness, exceptional taste, and a truly immersive tea-drinking experience.

Aromica Tea’s journey is a testament to the transformative power of passion, innovation, and social responsibility. As they continue to blend flavors, uplift communities, and promote holistic well-being, their aromatic teas promise to enchant taste buds and elevate tea lovers to new heights of wellness and indulgence.