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Srishti Bhatia Founder of Fresh For Paws

Fresh For Paws: Nourishing Pets for a Healthy and Happy Life

Fresh For Paws is a pet food brand that believes in putting the health and happiness of our furry friends first. Founded in June 2018 by Srishti Bhatia, a passionate entrepreneur and a commerce student, the brand has quickly become a household name for pet owners in India.

The inspiration behind Fresh For Paws comes from Srishti’s own beloved dog, Vanilla. Since childhood, Srishti has always been concerned about what Vanilla ate and wanted to ensure her pet’s diet was healthy and nutritious. This led Srishti to create homemade recipes for Vanilla, and soon enough, she realized she could extend this care to other pets as well.

Starting from scratch, Srishti faced numerous challenges as a young woman entrepreneur in an industry she was unfamiliar with. However, her determination and love for animals kept her going. It took her around 1.5 – 2 years to learn about the pet food industry and build her brand from the ground up.

One of the biggest hurdles for Fresh For Paws was educating people about the importance of healthy pet food. Srishti worked tirelessly to inform consumers, vendors, and retailers about the benefits of providing pets with high-quality proteins, nutrient-rich vegetables and fruits, and essential vitamins and minerals. She wanted to create a market where pets’ health would be a priority.

Fresh For Paws stands out from the competition by being transparent and honest with its customers. They don’t hide any information and use only the best ingredients in their products. No fillers or grains are added, and synthetic vitamins or minerals are completely avoided. The focus is on natural, wholesome ingredients to keep pets healthy and happy.

The response to Fresh For Paws has been overwhelming. Pet owners have embraced the brand’s commitment to transparency and quality. They appreciate the convenience, lightweight packaging, and the ease of carrying the meals. Fresh For Paws has become a trusted name in the pet food industry, receiving accolades and recognition from industry experts.

Srishti’s advice to aspiring entrepreneurs is simple yet powerful: never give up. Even when things get tough, keep pushing forward. Take action, make a plan, and believe in what you’re doing. Fresh For Paws is a testament to the rewards that come with perseverance and passion

Looking ahead, Fresh For Paws has ambitious plans for global expansion. They aim to spread their message of pet health and well-being to pet owners worldwide. Srishti’s dedication and love for pets continue to drive her and her team towards creating a lasting impact in the pet food industry.

Fresh For Paws has become a brand that pet owners trust and rely on for their furry companions’ nutrition. With their healthy and transparent approach, Fresh For Paws is making a difference in the lives of pets and their owners, one meal at a time.